For Adobe’s campaign “Acrobat’s Got It,” I contributed to the creative development and execution from concept formation to selecting the featured brand and creative partners. The campaign spotlighted Kolonne Null, an innovative alcohol-free wine company in Germany, and demonstrated how Adobe Acrobat supports productivity and growth.

My role included art direction across concept development, shoot planning, and execution. The campaign rolled out as a large-scale activation across social media with multiple formats and assets, and was also broadcast as a TV spot, ensuring strong visibility across digital and traditional channels.