Adobe Creative Cloud All Apps –
Brand Activation Video Campaign
Adobe products are nothing without the people who use them, which is why Adobe collaborates with local, inspiring artists who show us how they use our products to enhance and shape their creative journey. In this case, we focused on Augmented Reality, character design and its potential.
We followed the artist through their design process, showcased the final result, and created tutorials that dive deeper into the topic, enabling users to implement their own ideas step by step. The assets created by the artists were also made available to the community as downloadable files.
My role involved being on set for the (low-key) production, overseeing the creative direction of the films, and managing the tutorials and assets.
Service:
Creative Direction for and with Adobe Studio EMEA
Artist:
Björn Ewers + Orderly Chaotic