Adobe pays tribute to creative icon David Bowie with a design-winning campaign, launching Bowie-inspired digital tools across Creative Cloud to encourage self-expression and exploration of identity.

Developed in partnership with Bowie 75, the tools celebrate Bowie’s 75th birthday and the 50th anniversary of Ziggy Stardust, now available in Photoshop, Illustrator, Fresco, Substance, and Adobe Express.

I contributed to the concept by selecting the contributing artists and art directing the visuals, designed to drive attention to Photoshop and boost conversions, aligning with Adobe’s mission to revive historic artist tools for modern creators.

The design elements, fonts, and color palettes we developed with the artists were made available as a library to kickstart users' own ideas and projects, leading to widespread sharing under the hashtag #adobexbowie.