Adobe honored David Bowie with a campaign introducing Bowie inspired digital tools across Creative Cloud to encourage self expression and creative exploration. Developed with Bowie 75, the tools launched across Photoshop, Illustrator, Fresco, Substance, and Adobe Express to mark Bowie’s 75th birthday and the 50th anniversary of Ziggy Stardust.

I contributed by selecting the participating artists and art directing the visuals, with a focus on driving attention to Photoshop and increasing conversions. The resulting design assets were released as a shared library, inspiring widespread use and sharing under the hashtag #adobexbowie.