Ipanema Tinsel Coat

For this series, I designed a colorful tinsel coat to wear along Ipanema Beach — a playful, reflective gesture set against the natural brilliance of Rio de Janeiro. With every breeze, the coat came alive: refracting sunlight, catching ocean glimmers, and sparkling like a walking celebration.

The resulting photos were later picked up to be used in Lufthansa’s international OOH campaign, promoting Rio.

Service:
Concept and costume design

Photography:
Björn Ewers

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Tufted patterns

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