Ipanema Tinsel Coat
For this series, I designed a colorful tinsel coat to wear along Ipanema Beach — a playful, reflective gesture set against the natural brilliance of Rio de Janeiro. With every breeze, the coat came alive: refracting sunlight, catching ocean glimmers, and sparkling like a walking celebration.
The resulting photos were later picked up to be used in Lufthansa’s international OOH campaign, promoting Rio.
Service:
Concept and costume design
Photography:
Björn Ewers








